PRIVACY POLICY

INFORMATION WE COLLECT

When you submit a form on our website — such as requesting a free class, contacting us, or signing up for communications — we may collect your name, email address, phone number, and any message you provide. We collect only what is necessary to respond to your inquiry or deliver the service you requested.

COOKIES, TRACKING TECHNOLOGIES & ANALYTICS

Our website uses cookies and similar tracking technologies to improve your experience and understand how visitors use the site. Cookies are small data files stored on your device. We use the following categories of cookies and tools:

• Essential cookies — required for the website to function correctly (e.g., form submissions, navigation).
• Analytics cookies — we use privacy-respecting analytics tools to measure page visits, traffic sources, and user behavior in aggregate. This helps us improve the site. No personally identifiable information is shared with analytics providers.
• Functional cookies — used to remember your preferences and improve usability across visits.

You may disable cookies through your browser settings. Doing so may affect some features of the website. We do not use advertising or retargeting cookies.

SMS / TEXT MESSAGE PROGRAM

The Forge operates an SMS messaging program to communicate with members and prospective members about their inquiries, class bookings, and gym updates.

How you opt in: You may opt in to receive SMS messages by checking the consent checkbox on our contact form or free class booking form. Opting in is voluntary and is not required to submit a form or use our services.

Types of messages: Depending on your consent, you may receive transactional messages (responses to your inquiry, booking confirmations, class reminders) and/or promotional messages (program announcements, special offers, gym news).

Message frequency: Message frequency may vary based on your activity and the nature of your inquiry. You will not receive unsolicited bulk messages.

How to unsubscribe: Reply STOP to any text message at any time to unsubscribe. You will receive a confirmation and no further messages will be sent. For help, reply HELP or contact us at [email protected].

Rates: Message and data rates may apply. Check with your carrier for details.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support of services, such as customer service, is permitted.

HOW WE USE YOUR INFORMATION

We use the information you provide to respond to your inquiries, schedule your free class, follow up with relevant information about our programs and membership, and — where you have given consent — to send you SMS communications as described above. We do not sell your personal information to third parties.

HOW WE PROTECT YOUR INFORMATION

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:

• Encrypted data transmission (HTTPS/TLS) on all pages of our website.
• Access controls that limit who within our organization can view submitted form data.
• Use of reputable third-party service providers who are contractually required to protect your data.
• Regular review of our data handling practices.

No method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

YOUR RIGHTS

You have the following rights regarding your personal information:

• Access — you may request a copy of the personal information we hold about you.
• Correction — you may ask us to update or correct inaccurate information.
• Deletion — you may request that we delete your personal information, subject to any legal obligations we have to retain it.
• Unsubscribe from SMS — reply STOP to any text message, or contact us directly at [email protected].
• Opt out of email communications — use the unsubscribe link in any email we send, or contact us directly.

To exercise any of these rights, contact us at [email protected] or by mail at 9580 Main St, Clarence, NY 14031. We will respond within a reasonable time.

CONTACT US

If you have questions about this privacy policy or how we handle your data, please contact us:

ASC Fitness LLC dba The Forge
9580 Main St, Clarence, NY 14031
[email protected]
(716) 317-1561